TVC and social media advertising campaign for Best & Less, directed by freelance commercial director, Grace Julia for the team at DMC Digital. Expertly captured by award-winning cinematographer Paul Shakeshaft, this kids fashion commercial was filmed at one of Sydney’s most iconic locations, the White Bay Cruise Terminal in Rozelle.

Grace Julia is no stranger to directing fashion content—her aptitude for capturing fashion on screen, plus her knack for working with children, made her the perfect fit to direct Best & Less commercials. Having previously directed a TVC for Best & Less kids’ clothing range set on Queensland’s Gold Coast, Grace was invited to direct the ‘licensed’ campaign in Sydney, showcasing a vibrant new range of Coca-Cola branded products in available in Australian stores.Whether it’s her experience with non-actors and influencers, or her auntie status to three bubbly young boys, Grace has become an emerging Australian commercial director of choice, especially when it comes to working with young talent, since she prioritises making set a fun and safe place.